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Who Reads Life on the Water?
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READER PROFILE*
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78% are 35 years old and up
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57% women, 43% male
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57% have household Income $75k plus
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49% College Graduate or more
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34% still have children at home
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49% own 2 or more cars
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25% own 2 or more boats
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19% own an RV
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62% say being on the water makes their family closer
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76% of the families responded that their kids are happier and healthier because of their 'life on the water'
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81% like new challenges
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71% will try new products - 73% #1 concern is TRUST
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91% say being on the water reduces stress
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61% say a 'life on the water' gives them a sense of freedom
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74% are planning a trip in the next year
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22% are considering another recreational vehicle purchase in the next 12 months
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21% will consider waterfront property in the next 3 years
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16% want new flooring in the next 6 months
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16% want furniture in the 3 months
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58% have saved for retirement
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66% have mutual funds
*online and phone survey conducted September 09 from sampling of 306 registered users and subscribers. +/- 3% error.
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Become a Resource for Life on the Water readers
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| The companies in the LIFE ON THE WATER network provides services to our readers...and we are protective of their interests.
Companies must provide 3 references to insure our readers they provide the best in quality products, customer service and passion for their industry.
Take a look at these Life on the Water Resources...
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DISTRIBUTION
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Mailed
to more than 8,000 registered boaters and waterfront property owners
with income of $75k plus, including our growing list of subscribers
from throughout the Tennessee River Valley, the Gulf Coast, the
Mid-Atlantic Coast and internationally from Canada, England, France,
Spain and Nova Scotia!
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Additional
distribution at Tennessee River marinas, marine dealerships, real
estate offices, tourism centers, outdoor stores, hotels and motels,
restaurants and events like boat and RV shows
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ADVERTISERS & CLIENTS:
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Do you have files that you need to send us? For advertising, announcements, photos at your business, submit them here!
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